VISA FOUNDING PARTNER

Visa is the Founding and Official Payments partner of Dubai’s new Coca-Cola Arena. Through this partnership, Visa cardholders will be able to enjoy exclusive pre-sale access – and onsite at the Visa Box Office located inside the Arena - to world-class events and unprecedented experiences. With contactless-enabled POS terminals across all concession stands, Visa is ensuring that cardholders also enjoy the most innovative and seamless payment experiences weather they are purchasing food and beverages or their favorite artist’s merchandise. And to enrich the experience even more, cardholders will be able to experience Visa’s multi-sensory branding including sound, animation and haptic cues when they pay with Visa at the arena. This partnership with Visa aligns with Coca-Cola Arena’s cashless ambition and goal of becoming the region’s most technologically advanced arena by leveraging Visa’s digital payments expertise. With plans to eventually transition to cash-free concession stands in the future, Visa is committed to being at the forefront of payment innovation.

Visa is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere.

For more information, visit https://ae.visamiddleeast.com/en_AE/sponsorships-promotions/coca-cola-arena.html, or follow us on Twitter @Visamiddleeast.